Crabtree & Evelyn: QVB

RETAIL
Written By Pam Cheney

A traditional brand updates their image. Crabtree & Evelyn evolved from a small, family-run business to an international company, known for its original fragrances, luxurious toiletries, gourmet foods and gifts for those who enjoy a sophisticated lifestyle.

The store design is inspired by early home apothecary still rooms combining stunning traditional furniture pieces and visual references to a time when fresh flowers, herbs and fruits from the gardens and orchards were distilled to make fragrant waters for the bath and soothing essences for the skin.

This innovative store design, built on the foundation of Crabtree & Evelyn’s rich heritage and relationship to the garden.

LOCATION
280 Collins Street, Melbourne

Crabtree & Evelyn luxurious feel with mural on the ceiling. Products on shelves and tables. White wallls and rich green, gold and brown ceiling.
Crabtree& Evelyn shelving and tables with products
Crabtree& Evelyn exterior with branded signage
Crabtree& Evelyn products from a different angle
Crabtree& Evelyn from a different angle. Ladder on the back shelves
Crabtree& Evelyn different angle of the shelves and table
Pam Cheney

Graphic Designer and traveller

https://www.pam-cheney.com
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