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Capturing the youth market

A group of experienced retailers and new-to-retail investors asked Zone to bring its experience in fashion boutiques to youth clothing store Sumi..

Inviting entrances either side of a striking central window display, guide shoppers to separate male and female departments.

Once inside, the space appears larger with its rear mirrors reflecting the lines of the shopfront. Customers revel in its informality, devoid of an in-your-face sales area.

A fully flexible merchandising system allows the client to customise the display so that lines are always up-to-date for fashionistas.

Delivery of the store was so smooth that Zone has been selected to assist the client manage the growth of a national chain.

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