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Girlmania, a fashion store aimed squarely at the 'tweenies' market and a brand new concept for Australia required careful planning.

Zone assisted the client from the development of the initial concept, researching the target market to produce designs that could be pitched to the decision-makers at leading shopping centres around Australia.

Since then, Zone has developed two stores with more on the way.

Key elements of the design include bright colours and heart shape theme, lifestyle graphics, feature light, textured change room doors and custom floor finishes. The design appeals to parents and children alike.

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