Previously a cluttered bike shop with a solid reputation, a unique design was required to help SHM upgrade its image in its relocation to QV Melbourne.

Zone designed base-lit pedestal displays for individual bike models, earthy tones and textures throughout and a rock solid counter that would impress even the most seasoned mountain biker.

Each bicycle model is clearly differentiated and appealing, providing better access for customers who want to road-test the stock.

The store has strengthened its reputation amongst cycling enthusiasts and the unique retail space has established it as one of the icons at QV.