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Incohesive branding signaled the need for a bold transformation for Big City Chic - stores specialising in fashion for larger young women.
Zone worked closely with the client to re-design the store from the ground up. Every rack, mannequin, light-fitting, sales counter and change room carefully planned to create a better experience for this niche market customer.
Big City Chic is one of the fastest growing brands in Australia. Zone has continued to work with the client to open 18 successful stores.
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